A ger and goat pens on the Mongolian steppe at sunset

Born in Mongolia · Shared worldwide

From Mongolia to the world.

One source. One Mongolian brand. A growing global presence.

Our origin

GOBI began at the source of the fibre. Today, we bring Mongolian cashmere to customers through official websites, international marketplaces and physical stores across global markets.

Our growth is not only expansion. It is Mongolia showing the value of its own cashmere to the world.

Four friends in cashmere knitwear picnicking on the grass beside a ger
Cashmere, shaped by its place of origin

Our origin

Mongolian cashmere, represented by GOBI.

Years of Mongolian cashmere expertise
45

GOBI worldwide at a glance

Years of Mongolian cashmere expertise
45
International e-commerce launched
2017
Regional websites
4
Countries with physical stores
5

Our global journey

Growing with purpose — each new channel brings the story of Mongolian cashmere closer to the people who wear it.

A woman in a cream ribbed cashmere top and midi skirt standing in profile against draped fabric printed with a Mongolian steppe landscape
Official websites · Closer to every customer

Official websites · Direct, regional, local

A GOBI Experience, Wherever You Are

Through regional websites and local languages, GOBI makes Mongolian cashmere more accessible across key global markets.

2017 International · 2019 North America · 2019 Germany · 2022 United Kingdom

Marketplace presence

GOBI, on the platforms customers already trust. Our marketplace growth creates more ways to discover authentic Mongolian cashmere — while GOBI remains the defining brand in every market.

World map showing GOBI's marketplace presence in the United States, Europe, China and South Korea, linked to Ulaanbaatar
Origin: Ulaanbaatar, Mongolia

China

Tmall · JD.com

Europe

Zalando · Otto · About You

United States

Nordstrom · Macy's · Amazon

South Korea

Coupang · Naver · Lotte On

Origin: Ulaanbaatar, Mongolia.

Marketplace names and marks are shown solely to identify GOBI's retail presence.

Physical retail

Our world, in person.

The interior of the GOBI official store in Düsseldorf, Germany
Düsseldorf · GOBI official store, Germany

Official stores · Franchise & partner stores

Where to Find GOBI

Official stores

Mongolia — Ulaanbaatar

Germany — Berlin · Düsseldorf

Franchise & partner stores

Japan — Tokyo

Turkey — Ankara · Istanbul

Kazakhstan — Almaty

The GOBI Galleria Store in Ulaanbaatar at night, lit up beside the road

At the source · Ulaanbaatar

Two Large-Format Stores in Ulaanbaatar

Square metres across two Ulaanbaatar stores
4,700
Flagship Store, near the factory
2,200
Galleria Store, near the Government Palace
2,500

The Flagship Store beside the factory and the Galleria Store near the Government Palace bring the full breadth of the collection to the city where the fibre begins.

Frequently Asked Questions

What does "From Mongolia to the World" mean for GOBI?

It means GOBI brings Mongolian cashmere from the source of the fibre to customers worldwide through official websites, marketplaces and physical stores.

When did GOBI launch international e-commerce?

GOBI launched its international e-commerce website in 2017.

Which regional websites does GOBI operate?

GOBI operates regional websites for the international, North American, German and United Kingdom markets.

Where is GOBI available through marketplaces?

GOBI is available through selected marketplaces across China, Europe, the United States and South Korea.

Where does GOBI have physical stores?

GOBI has a physical retail presence in Mongolia, Germany, Japan, Turkey and Kazakhstan.

Why does GOBI's global presence matter?

It allows Mongolian cashmere to be represented by a Mongolian brand, bringing the value of the fibre from its source to customers around the world.

A herd of cashmere goats crossing the Mongolian steppe beside a lake, mountains behind

The Fibre

Mongolian Cashmere

A country of extremes, the spring comb, and fibre measured before it is spun.

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Four balls of undyed cashmere yarn — white, beige, warm grey and taupe — resting on raw cashmere fleece

The Fibre

Natural Colour Cashmere

Four tones straight from the goat. No dyeing stage.

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A GOBI sewing floor in Ulaanbaatar — a seamstress at her machine with a designer in a navy coat beside her

Craft & Innovation

Made by Mongolians

Five factories, six production stages, one system in Ulaanbaatar.

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A GOBI technician inspecting a bolt of cashmere fabric on an inspection machine

Trust

Certifications

OEKO-TEX®, SFA Gold, ISO and Mongolian Noble Fibre® — with the certificates to open.

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A man in a grey CashmereTech puffer jacket on a city street

Craft & Innovation

CashmereTech

Cashmere engineered for −30°C to +30°C: Cool, Warm, Extrawarm.

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A woman in a yellow cashmere sweater and headscarf lying in autumn grass, hills behind

Craft & Innovation

Seamless Knitwear

Wholegarment 3D: one piece, fewer seams, less waste.

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A woman in a peach CashmeReborn sweater standing at the edge of a lake, hills behind

Craft & Innovation

CashmeReborn

A second life for production remnants, without scouring or dyeing.

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Black-and-white archive photograph of a GOBI spinning-mill worker in the 1980s

Our Story

45 Years of Heritage

From the first Mongolia–Japan line to a modern cashmere house.

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A blue GOBI cashmere sweater draped over an ornate carved wooden saddle

Craft & Innovation

Designers

Naoki Takizawa, and fifteen years of collaborations.

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A Mongolian herder on horseback moving a large herd of cashmere goats at first light

Our Story

Leadership

Rooted in Mongolia, led by Mongolians.

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A ger and goat pens on the Mongolian steppe at sunset

Our Story

From Mongolia to the World

Websites, marketplaces and stores across five countries.

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