We believe something as special as our cashmere shouldn't be limited to just a small group of people. Because in the end, everybody deserves to experience the comfort and joy of 100% Mongolian cashmere as a little luxury in their everyday lives.
EXCELLENCE: exceeding expectations by committing and focusing on what is essential to us and our customers in the most effective and efficient way
AUTHENTICITY & PASSION: combining who we are and our rich cultural heritage with our passion to creating what we love
RESPONSIBILITY: driven to act with responsibility and fairness to our employees, customers and society
GROWTH: to be pro-active, positive and persistent with our development & drive to accomplish our vision