Mission & Vision

Our Vision

TO MAKE CASHMERE A LIFESTYLE.

GOBI's aims to disrupt the traditional perception of cashmere.

We envision cashmere not simply as a winter sweater - but as everyone's favorite choice of a garment to wear every day, every season, every occasion, at any age by all walks of life. By doing so GOBI will bring closer a lifestyle of softness and comfort that's reachable by all.

Our Mission

TO SHARE COMFORT AND JOY. 

We believe something as special as our cashmere shouldn't be limited to just a small group of people. Because in the end, everybody deserves to experience the comfort and joy of 100% Mongolian cashmere as a little luxury in their everyday lives.

Our Values

EXCELLENCE: exceeding expectations by committing and focusing on what is essential to us and our customers in the most effective and efficient way

AUTHENTICITY & PASSION: combining who we are and our rich cultural heritage with our passion to creating what we love

RESPONSIBILITY: driven to act with responsibility and fairness to our employees, customers and society

GROWTH: to be pro-active, positive and persistent with our development & drive to accomplish our vision