FEELING GOOD AND DOING GOOD! "REBORN CASHMERE"

Fashion
27 SEPTEMBER 2022
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Department
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Department
As the Head of the Sustainable Development Division at GOBI Cashmere, Ariunzul is involved in every step of cashmere production and works closely with herders to support good herding practices.

Passionate about Mongolian culture and the lives of the herders who make cashmere possible, she shares stories about their traditions, the craftsmanship behind cashmere garments, and how GOBI Cashmere upholds its commitment to quality.
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As goats rustle through Mongolian grasslands, the field they roam on is the essence of beauty that make up the history of Cashmere. With the precious fiber they produce, there comes a risk of climate change, which can inevitably harm this beautiful life story. We at GOBI are delighted to introduce our latest collection, which highlights 100% cashmere yarn produced by reusing leftover yarn which comes from our yarn spinning process that helps decrease the negative effects production has on our environment.

The world’s attention on the use of waste reduction has led people to search for natural-looking comfy feeling choices. Well, you don’t have to look any harder. As a mind-focused producer of responsible cashmere, our new Reborn collection is made with reused 100% cashmere yarn with key details of Cable & Aran, and Fisherman rib styles that combine comfort and style. 

Model in an oversized pale grey cashmere knit standing on a sandy lakeshore with bare mountains beyond

We want our consumers to feel at ease when wearing cashmere and create a chance to share these timeless and effortless pieces with loved ones and witness the details that are designed for all.

The feeling of luxury and coziness that comes to you will assure you to feel good by doing good. A small change can do a lot and with our products we want you to be confident with what you wear. Allow yourself to be powerful and assured with lesser damage to the environment. Compared to other collections that use simple raw materials, the 17-ton we used for our reborn collection saves 13% on water usage 16% on paint and chemicals usage, 31% on steam expenditure usage, and 31% on electricity usage. Be comfortable in what you wear knowing that you are contributing even the slightest to saving the planet.

Woman in a taupe ribbed jumper and fringed cashmere wrap reclining against large granite boulders outdoors