Our origin
GOBI began at the source of the fibre. Today, we bring Mongolian cashmere to customers through official websites, international marketplaces and physical stores across global markets.
Our growth is not only expansion. It is Mongolia showing the value of its own cashmere to the world.
Our origin
Mongolian cashmere, represented by GOBI.
- Years of Mongolian cashmere expertise
- 45
GOBI worldwide at a glance
- Years of Mongolian cashmere expertise
- 45
- International e-commerce launched
- 2017
- Regional websites
- 4
- Countries with physical stores
- 5
Our global journey
Growing with purpose — each new channel brings the story of Mongolian cashmere closer to the people who wear it.
Official websites · Direct, regional, local
A GOBI Experience, Wherever You Are
Through regional websites and local languages, GOBI makes Mongolian cashmere more accessible across key global markets.
2017 International · 2019 North America · 2019 Germany · 2022 United Kingdom
Marketplace presence
GOBI, on the platforms customers already trust. Our marketplace growth creates more ways to discover authentic Mongolian cashmere — while GOBI remains the defining brand in every market.
Origin: Ulaanbaatar, Mongolia.
Marketplace names and marks are shown solely to identify GOBI's retail presence.
Physical retail
Our world, in person.
At the source · Ulaanbaatar
Two Large-Format Stores in Ulaanbaatar
- Square metres across two Ulaanbaatar stores
- 4,700
- Flagship Store, near the factory
- 2,200
- Galleria Store, near the Government Palace
- 2,500
The Flagship Store beside the factory and the Galleria Store near the Government Palace bring the full breadth of the collection to the city where the fibre begins.
Frequently Asked Questions
What does "From Mongolia to the World" mean for GOBI?
It means GOBI brings Mongolian cashmere from the source of the fibre to customers worldwide through official websites, marketplaces and physical stores.
When did GOBI launch international e-commerce?
GOBI launched its international e-commerce website in 2017.
Which regional websites does GOBI operate?
GOBI operates regional websites for the international, North American, German and United Kingdom markets.
Where is GOBI available through marketplaces?
GOBI is available through selected marketplaces across China, Europe, the United States and South Korea.
Where does GOBI have physical stores?
GOBI has a physical retail presence in Mongolia, Germany, Japan, Turkey and Kazakhstan.
Why does GOBI's global presence matter?
It allows Mongolian cashmere to be represented by a Mongolian brand, bringing the value of the fibre from its source to customers around the world.