The Iconic Collection is our tribute to Rock'n'Roll

August 12, 2022

Uchral Amar

Director of Design Development Department

Uchral Amar

Director of Design Development Department

With over 10 years at GOBI Cashmere, Uchral has dedicated her career to crafting beautifully designed knitwear. Starting as a textile designer, she later led the design division and now oversees design development as its director. Her deep knowledge of fashion design, combined with years of hands-on experience, allows her to create timeless, high-quality cashmere pieces that blend tradition with modern innovation. She shares expert insights on cashmere fashion, design trends, the creative process behind each garment, and also how to wear, care for, and truly appreciate cashmere.

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The unisex, androgynous fashion and attitude of the 1960s was a rebellion against gender norms and still resonates today.

The unisex, androgynous fashion and attitude of the 1960s was a rebellion against gender norms and still resonates today. The Stones were pioneers in this movement, and their clothing choices and no-nonsense demeanor continue to be admired today. We at Gobi Cashmere are proud to present our latest collection, which features unisex clothing with a touch of rock 'n roll.

The appeal of unisex clothing is that there is something for everyone to wear. You can wear whatever you want with gender-neutral garments, and people will have to put up with it. It's a subversive tactic of nonviolent resistance that seeps into the very fabric of our society.

Gobi is a brand that encourages people to be themselves. We advocate for equality by dismantling gender stereotypes and demonstrating the innovative idea of actual self-awareness, which is a true reflection of this collection.

Promote and share your timeless pieces with friends and loved ones with neutral colors, simple graphics, and unique undertones for a perfect mix-match of styles and tastes. Break free from gender- and trend-specific fast fashion, and choose responsible fashion.

Although this train of thought is taking a while to catch up, self-awareness can also lead to gender equality. If you can wear the same clothes, then why not get the same pay, the same opportunities, and the same recognition? Unleash your inner rock star, be you, because at Gobi Cashmere #WeAreAllOne.

In July 2021, GOBI Cashmere's cashmere yarns earned the OEKO-TEX® STANDARD 100 certification. In February 2024, we achieved another major milestone by becoming the first Mongolian company to receive the same certification for finished garments. This certification ensures that all certified GOBI products — including garments and accessories — are free from harmful substances, safe for human use, and gentle on the skin, guaranteeing quality and safety at every stage of production. By continuously expanding and renewing our certified product range, GOBI leads the way in sustainable cashmere production, proudly showcasing Mongolian craftsmanship, innovation, and responsibility in every thread.

Since 2021, GOBI Cashmere has proudly held the SFA Clean Fibre Processing Gold Level Certification, recognizing our leadership in sustainable cashmere production and responsible manufacturing. This achievement reflects our commitment to producing cashmere that is luxurious, ethical, and environmentally conscious. The Sustainable Fibre Alliance (SFA) is a global non-profit organization that promotes responsible practices across the fibre supply chain. The Clean Fibre Processing Standard ensures that first-stage facilities wash and dehair raw cashmere while meeting the highest environmental, social, and chemical safety standards. At GOBI, we uphold these standards — blending Mongolian tradition, modern innovation, and sustainable excellence in every piece of cashmere.