Celebrate Earth Day-Every day!

Culture
22 APRIL 2022
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Department
Ariunzul Enkhbaatar
Ariunzul EnkhbaatarHead of Sustainable Development Department
As the Head of the Sustainable Development Division at GOBI Cashmere, Ariunzul is involved in every step of cashmere production and works closely with herders to support good herding practices.

Passionate about Mongolian culture and the lives of the herders who make cashmere possible, she shares stories about their traditions, the craftsmanship behind cashmere garments, and how GOBI Cashmere upholds its commitment to quality.
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Like every year around the world, April is a dedicated month to celebrate and increase awareness of our environment: it's Earth Month! But a strong awareness of the protection of our planet should resonate not only this month. At GOBI Cashmere, Mongolia's steppe and its herders are part of our story 365 days a year.

Aerial view of golden sand dunes meeting a blue lake and green wetland under dark storm clouds

Every day is Earth Day!

Our nomadic roots

Life on the steppe is not a new concept for GOBI: as descendants of nomadic herders, we have lived in close connection with it for many years. In a few words, Gobi Cashmere manufactures goods from raw cashmere without a third-party influence, while trying to preserve our traditions and deliver them to our future generations. With all partners involved in this process, the cashmere brand places high value on quality and craftsmanship, with cashmere hand-combed during the natural molting season. Knowing the origin of the raw materials used and thus the transparency of the process of creation of the products allows GOBI to set high quality standards at every step, from herder to finished garment.

Forested volcanic crater in a wide green valley with a lake and mountains beyond under a dramatic cloudy sky

Beyond our products, we think that our people and community are among the most important things to address. As one of the five largest cashmere manufacturers worldwide, we take part in social projects and several campaigns. As one of the 10 Largest Employers in Mongolia, we are committed to standing as one community with our employees and everyone involved. Whether it is social initiatives such as education and advancement or individual work time options to provide employees with a balance between work, family, and leisure, GOBI Cashmere sees itself as part of the community as a whole.

Earth Month is the right time to reflect on your behavior and its consequences for the environment and society. GOBI Cashmere offers 100% Mongolian cashmere, with high quality and a variety of styles.

Aerial view of a forested volcanic crater with a small blue lake at its centre, surrounded by green steppe