A Mongolian herder on horseback moving a large herd of cashmere goats at first light

Our leadership

Rooted in Mongolia. Led by Mongolians.

Leadership rooted in the source

Knowledge Carried From Origin to World.

For GOBI, Mongolian leadership is more than a point of origin. It means Mongolian cashmere is guided by people who understand the fibre from the beginning: the climate that shapes it, the herders who collect it, the factories that refine it, and the responsibility that comes with representing it to the world.

For 45 years, GOBI has carried this knowledge forward through Mongolian leadership, production expertise, and a long-term commitment to the country's cashmere industry.

A patterned GOBI cashmere throw laid out with copper bowls and carved traditional Mongolian boxes

Not only sourced in Mongolia. Led, developed and represented by Mongolians.

The people behind GOBI

Discover our leadership

Meet the people guiding GOBI’s craft, growth and responsibility from Mongolia to the world.

A herd of cashmere goats crossing the Mongolian steppe beside a lake, mountains behind

The Fibre

Mongolian Cashmere

A country of extremes, the spring comb, and fibre measured before it is spun.

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Four balls of undyed cashmere yarn — white, beige, warm grey and taupe — resting on raw cashmere fleece

The Fibre

Natural Colour Cashmere

Four tones straight from the goat. No dyeing stage.

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A GOBI sewing floor in Ulaanbaatar — a seamstress at her machine with a designer in a navy coat beside her

Craft & Innovation

Made by Mongolians

Five factories, six production stages, one system in Ulaanbaatar.

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A GOBI technician inspecting a bolt of cashmere fabric on an inspection machine

Trust

Certifications

OEKO-TEX®, SFA Gold, ISO and Mongolian Noble Fibre® — with the certificates to open.

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A man in a grey CashmereTech puffer jacket on a city street

Craft & Innovation

CashmereTech

Cashmere engineered for −30°C to +30°C: Cool, Warm, Extrawarm.

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A woman in a yellow cashmere sweater and headscarf lying in autumn grass, hills behind

Craft & Innovation

Seamless Knitwear

Wholegarment 3D: one piece, fewer seams, less waste.

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A woman in a peach CashmeReborn sweater standing at the edge of a lake, hills behind

Craft & Innovation

CashmeReborn

A second life for production remnants, without scouring or dyeing.

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Black-and-white archive photograph of a GOBI spinning-mill worker in the 1980s

Our Story

45 Years of Heritage

From the first Mongolia–Japan line to a modern cashmere house.

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A blue GOBI cashmere sweater draped over an ornate carved wooden saddle

Craft & Innovation

Designers

Naoki Takizawa, and fifteen years of collaborations.

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A Mongolian herder on horseback moving a large herd of cashmere goats at first light

Our Story

Leadership

Rooted in Mongolia, led by Mongolians.

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A ger and goat pens on the Mongolian steppe at sunset

Our Story

From Mongolia to the World

Websites, marketplaces and stores across five countries.

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