Four balls of undyed cashmere yarn — white, beige, warm grey and taupe — resting on raw cashmere fleece

Cashmere in its original form

Natural Colour Cashmere

Four tones shaped by Mongolia. No colour added.

4 natural tones

2% rare Warm Grey

Born at the source

The beauty is not added later. It begins with the fibre. GOBI works with the original shades of Mongolian cashmere, allowing natural tone, softness and quiet depth to become part of the design.

A white cashmere goat beside white cashmere fibre and a ball of undyed white yarn A brown cashmere goat beside beige cashmere fibre and a ball of undyed beige yarn A blue-grey cashmere goat beside warm grey cashmere fibre and a ball of undyed grey yarn A black cashmere goat beside taupe cashmere fibre and a ball of undyed taupe yarn

Four tones, one source

A palette made by nature

White, Beige, Warm Grey and Taupe come from the goats themselves, giving each fibre depth before any design decision is made.

Clean and luminous
White
Soft and warm
Beige
Rare and distinctive
Warm Grey
Earthy and grounded
Taupe
Infographic map of Mongolia showing the natural distribution of cashmere goat colours: 55% beige, 28% brown, 15% white and 2% blue grey
Natural colour distribution of Mongolian cashmere goats

The rarest expression

Warm Grey occurs naturally only in Mongolian cashmere goats.

Its soft grey warmth is not a seasonal colour choice, but a rare expression of the fibre itself — subtle, refined and deeply tied to its origin.

A woman in a camel natural-colour cashmere coat and cream knit against a blue sky

Quiet luxury

Closer to its original form

The collection

Less process. More material.

Instead of creating colour through dyeing, the Natural Colour Cashmere Collection works with the fibre’s original shades. This keeps the focus on softness, warmth, natural variation and origin.

For selected styles, there is no added dyeing or bleaching stage. The result feels quieter, cleaner and more connected to the source.

Supported within a Mongolia-specific certificate scope.
Organic certification

Measured impact

What Restraint Can Save

Water savings
88.75%
Lower chemical use
74.9%
CO₂ reduction
21.75%
Energy savings
2.07%

Figures are based on GOBI's internal LCA assessment, comparing this collection's production with GOBI's standard fully processed cashmere production for equivalent products, within the stated scope. Methodology available on request.

Two white cashmere goats nosing a GOBI paper bag on the steppe at golden hour

Why GOBI created it

Cashmere already carries colour before it enters production.

By using the fibre’s natural shades, GOBI reduces the need for dyeing-related processing in selected styles and lets the material speak for itself.

Cashmere for those who notice the difference before the logo.

Natural Colour Cashmere, Answered

What is natural-colour cashmere?

Natural-colour cashmere uses the original tones of the fibre, without adding colour through dyeing or bleaching for selected styles.

What are GOBI's natural cashmere colours?

GOBI works with four original Mongolian cashmere tones: White, Beige, Warm Grey and Taupe.

Why is Warm Grey special?

Warm Grey is one of the rarest natural Mongolian cashmere colours. It represents around 2% of Mongolia's natural cashmere colour distribution, giving it a subtle and distinctive character.

Why does natural-colour cashmere look different from dyed cashmere?

Because the colour comes from the goat, each tone carries quiet natural variation and depth.

What does 'no dyeing or bleaching stage' mean?

For selected natural-colour cashmere styles, GOBI uses the fibre's original tone without adding a dyeing or bleaching stage.

Is the collection supported by certification?

Yes. The collection is supported by organic certification issued within Mongolia and applies within the stated certificate scope.

Why did GOBI launch the collection?

To show cashmere closer to its original form and reduce the need for dyeing-related processing in selected styles.

What impact does the collection report?

GOBI reports 88.75% water savings, 74.9% lower chemical use, 21.75% CO₂ reduction and 2.07% energy savings, based on GOBI's internal LCA assessment within the stated scope.

Is every GOBI product part of the collection?

No. The Natural Colour Cashmere Collection applies to selected products only.

Natural Colour for Women

Selected styles in White, Beige, Warm Grey and Taupe.

Shop Women

Natural Colour for Men

The fibre's original shades, no colour added.

Shop Men
A herd of cashmere goats crossing the Mongolian steppe beside a lake, mountains behind

The Fibre

Mongolian Cashmere

A country of extremes, the spring comb, and fibre measured before it is spun.

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Four balls of undyed cashmere yarn — white, beige, warm grey and taupe — resting on raw cashmere fleece

The Fibre

Natural Colour Cashmere

Four tones straight from the goat. No dyeing stage.

You are here
A GOBI sewing floor in Ulaanbaatar — a seamstress at her machine with a designer in a navy coat beside her

Craft & Innovation

Made by Mongolians

Five factories, six production stages, one system in Ulaanbaatar.

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A GOBI technician inspecting a bolt of cashmere fabric on an inspection machine

Trust

Certifications

OEKO-TEX®, SFA Gold, ISO and Mongolian Noble Fibre® — with the certificates to open.

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A man in a grey CashmereTech puffer jacket on a city street

Craft & Innovation

CashmereTech

Cashmere engineered for −30°C to +30°C: Cool, Warm, Extrawarm.

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A woman in a yellow cashmere sweater and headscarf lying in autumn grass, hills behind

Craft & Innovation

Seamless Knitwear

Wholegarment 3D: one piece, fewer seams, less waste.

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A woman in a peach CashmeReborn sweater standing at the edge of a lake, hills behind

Craft & Innovation

CashmeReborn

A second life for production remnants, without scouring or dyeing.

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Black-and-white archive photograph of a GOBI spinning-mill worker in the 1980s

Our Story

45 Years of Heritage

From the first Mongolia–Japan line to a modern cashmere house.

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A blue GOBI cashmere sweater draped over an ornate carved wooden saddle

Craft & Innovation

Designers

Naoki Takizawa, and fifteen years of collaborations.

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A Mongolian herder on horseback moving a large herd of cashmere goats at first light

Our Story

Leadership

Rooted in Mongolia, led by Mongolians.

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A ger and goat pens on the Mongolian steppe at sunset

Our Story

From Mongolia to the World

Websites, marketplaces and stores across five countries.

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